Public Relations
The Profession and the Practice
By: Dan Lattimore, Otis W. Baskin
ISBN: 0072424028
This text provides a clear study of the process of public relations with a strong theoretical basis and balanced tone. It focuses throughout on technology and public relations. The text is accompanied by a CD-ROM with video interviews of leaders in the PR field.
Format: BOOK
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Pages: N/A
Published: 2004
Language: en
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