Words that Sell, Revised and Expanded Edition
The Thesaurus to Help You Promote Your Products, Services, and Ideas
By: Richard Bayan
Listing more than 2,500 high powered words, phrases and slogans, this reference is aimed at anyone who needs instant access to key words that make the difference in selling. Arranged by category, it can be used to help sell ideas or widgets.
AI Overview
Comprehensive Overview of "Words That Sell, Revised and Expanded Edition" by Richard Bayan
Key Themes:
- Persuasive Communication: The book focuses on the art and science of using language effectively in marketing, sales, and communication.
- Linguistic Tools: It provides a comprehensive set of linguistic tools to enhance sales copy, marketing material, and daily communication.
- Emotional Appeal: The book emphasizes the importance of emotional appeal and storytelling in connecting with the audience.
- Effective Language Use: It highlights the intrinsic value of words and how they can resonate with the audience, turning prospects into customers.
Plot Summary: The book is structured into four main sections:
- Grabbers: This section deals with capturing the reader's attention.
- Descriptions and Benefits: This section focuses on conveying the value of a product or service.
- Cinchers: This section is about closing the sale effectively.
- Special Strategies: This section includes additional material on building brand image, knocking out alternatives, selling oneself, and other strategies.
The book is essentially a reference guide filled with over 6,000 words and phrases that can make a significant difference in communication. It includes 57 alternatives to common expressions, 76 synonyms for "appealing," and more than 100 variations on "exciting" to help writers and marketers communicate more effectively.
Critical Reception:
- Amazon Reviews: The book has a 4.5-star rating based on 322 reviews, indicating a high level of satisfaction among readers.
- Goodreads Ratings: It has a 3.95-star rating based on 444 ratings and 19 reviews, suggesting a generally positive reception.
- Book Reviews: The book has been praised for its comprehensive approach to persuasive communication, its ability to transform how one thinks about language, and its practical application in various fields of marketing and sales.
Author's Background: Richard Bayan is a freelance writer with over two decades of experience as an award-winning advertising copywriter and copy chief. He is the author of the bestselling "Words That Sell," "The Cynic's Dictionary," and more than 150 online columns and essays.
In summary, "Words That Sell, Revised and Expanded Edition" by Richard Bayan is a valuable resource for anyone involved in copywriting, marketing, or any form of persuasive communication. It offers a wealth of linguistic tools and strategies to enhance communication and increase the effectiveness of sales and marketing efforts.