Public Relations
The Profession and the Practice
By: Dan Lattimore, Otis W. Baskin
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Published: 2004
Language: Unknown
Format: BOOK
Pages: N/A
ISBN: 9780072424027
About This Book
This text provides a clear study of the process of public relations with a strong theoretical basis and balanced tone. It focuses throughout on technology and public relations. The text is accompanied by a CD-ROM with video interviews of leaders in the PR field.