The Guide to Franchising
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By: Martin Mendelsohn
The fourth edition of this well established book is fully revised and includes two new chapters: 'Issues in franchising' contains a full discussion of the problems of bankruptcy and bank finance, consultants, and abuse of name/concept, while 'The British Franchise Association' includes a full history of the association and information on the membership.
AI Overview
"The Guide to Franchising" by Martin Mendelsohn is a comprehensive guide that explores all aspects of franchising, from its history to contemporary developments. The book has undergone several revisions, with the latest editions providing updated information on the evolving field of franchising.
Key Themes
- History of Franchising: The book delves into the origins and evolution of franchising, providing a historical context that helps readers understand the growth and changes in the industry.
- Contemporary Developments: It examines the current trends and advancements in franchising, including case studies and real-world examples.
- Franchisor Management: The guide discusses the management responsibilities of franchisors, including the efficient identification and assembly of necessary supplies, operational methods for producing or assembling products and services, and effective methods of selling or delivering products and services to customers.
- Entrepreneurial Aspects: It highlights the entrepreneurial nature of franchisors, emphasizing the importance of innovation and customer satisfaction in the success of a franchise system.
Plot Summary
The book is structured to provide a thorough understanding of franchising, covering various aspects such as:
- Foundational Principles: It answers fundamental questions about why franchising is successful and how it operates.
- Case Studies: Real-world examples are used to illustrate different scenarios and strategies in franchising.
- Management and Organization: Detailed discussions on the management process, including operational methods and administrative policies, are provided.
Critical Reception
While specific reviews are not readily available in the search results, the book's reputation as a comprehensive guide to franchising is evident. The revisions and updates suggest that the author has maintained a high level of relevance and accuracy in the ever-changing landscape of franchising.
Editions
The book has been published in several editions:
- 1st Edition (1970): The first edition was published with 84 pages of text.
- 6th Edition: This edition is significantly expanded, covering 372 pages and providing a more detailed account of franchising.
- 7th Edition: The latest edition is available but currently on backorder, indicating its continued popularity and relevance in the field.
In summary, "The Guide to Franchising" by Martin Mendelsohn is a seminal work that offers a comprehensive overview of franchising, covering historical context, contemporary developments, and practical management strategies. Its critical reception is positive, reflecting its utility as a go-to resource for both beginners and experienced professionals in the field of franchising.