Cover of The Global Brain

The Global Brain

Your Roadmap for Innovating Faster and Smarter in a Networked World

Satish Nambisan Mohanbir S. Sawhney
ISBN
9780132339513
Publisher
Financial Times/Prentice Hall
Published
2008
Pages
N/A
Format
BOOK
Language

Description

A detailed and practical roadmap to figuring out how to apply the power of network-centric innovation to your business. bull; Companies can innovate faster, cheaper, and better by taking advantage of internal and external networks of individuals, communities, and partners. bull; Introduces several unique innovation roles for firms to play in network-centric innovation. bull; Includes examples from a diverse set of companies: IBM, Procter and Gamble, DuPont, 3M, Dial, Staples, Unilever, Sun, Merck, and others.

AI Overview

"The Global Brain: Your Roadmap for Innovating Faster and Smarter" is a book written by Satish Nambisan and Mohanbir S. Sawhney. Here is a comprehensive overview of the book:

Key Themes

  1. Network-Centric Innovation: The book focuses on the concept of network-centric innovation, which emphasizes the importance of collaboration and interaction within and across organizational boundaries to drive innovation[1][2].
  2. Open Innovation: It explores the idea of open innovation, where companies leverage external sources of innovation, such as partnerships, crowdsourcing, and open-source models, to enhance their innovation capabilities[1][2].
  3. Collaboration and Interaction: The authors highlight the role of modern information technology, telecommunications, and transportation systems in enabling unprecedented levels of interaction and collaboration[1].
  4. Innovation Management: The book provides a framework for designing and managing innovation networks, including strategies, models, and roles in network-centric innovation[1].

Plot Summary

The book is structured to provide a practical roadmap for companies to innovate faster and smarter by leveraging network-centric innovation. It includes:

  • Comprehensive Review: A thorough review of terminology, history, and principles of network-centricity, making it accessible to readers new to the subject[1].
  • Case Studies: Detailed case studies that illustrate the four models of network-centric innovation, along with side-by-side comparisons to alternative practices and explanations of roles in innovation networks[1].
  • Strategies and Models: Discussions on selecting the right model(s) and role(s) for innovation networks, as well as preparing the organization for these changes[1].
  • Advice for Managing Innovation Networks: Practical advice for managing innovation networks and managing change within R&D organizations[1].

Critical Reception

The book has received positive reviews for its comprehensive approach to network-centric innovation. Here are some key points from the critical reception:

  • Academic and Industry Expertise: The authors draw on their years of experience in academia and industry, as well as recent interviews with senior innovation managers at large companies, to provide a credible and practical framework[1].
  • Accessible to Multiple Audiences: The book is written with multiple audiences in mind, including those new to the subject who will benefit from the thorough review of terminology and history, as well as tactical managers who will appreciate the level of detail in the case studies[1].
  • Practical Advice: The final chapter offers common-sense advice that is sometimes easy to forget, making it a valuable resource for managing innovation networks and change within R&D organizations[1].

Overall, "The Global Brain" is a detailed and practical guide that provides a roadmap for companies to innovate faster and smarter by leveraging the power of network-centric innovation.