Business Communication Essentials
By: Courtland L. Bovée, Jean Scribner, John V. Thill
About This Book
Note: You are purchasing a standalone product; MyLab Business Communication does not come packaged with this content. Students, if interested in purchasing this title with MyLab Business Communication, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. Business Communication Essentials introduces you to the fundamental principles of business communication and gives you the opportunity to develop your communication skills. You'll discover how business communication differs from personal and social communication, and you'll see how today's companies are using blogs, social networks, podcasts, virtual worlds, wikis, and other technologies. Business Communication Essentials offers you the opportunity to practise communication skills that will help you get jobs and be promoted in today's workplace. The new fifth Canadian edition is student-friendly and features the most extensive end-of-chapter activities available, including questions, exercises, assignments, and cases. If you would like to purchase both the physical text and MyLab Business Communication, search for: xxxxxxxxx / xxxxxxxxxxx Business Communication Essentials, Fourth Canadian Edition Plus NEW MyLab Business Communication with Pearson eText -- Access Card Package Package consists of: 0134681770 / 9780134681771 Business Communication Essentials, Fifth Canadian Edition, 5/e 0135285658 / 9780135285657 MyLab Business Communication with Pearson eText -- Standalone Access Card -- for Business Communication Essentials, Fifth Canadian Edition, 5/e
AI Overview
"Business Communication Essentials" by Courtland L. Bovée, Jean Scribner, and John V. Thill is a comprehensive textbook that focuses on the fundamental principles of business communication in today's digital, social, and mobile world. Here is a detailed overview of the book:
Key Themes
- Contemporary Techniques: The book blends timeless communication fundamentals with contemporary techniques, emphasizing the importance of adapting to the ever-changing business environment.
- Audience-Centered Approach: It emphasizes the need for an audience-centered approach, which is highlighted as a wise and biblical model for success. This approach is rooted in the idea of serving others efficiently, as exemplified by Jesus' teachings.
- Three-Step Writing Process: The book introduces a simple three-step writing process:
- Planning: Includes analysis and organization of the information.
- Writing: Focuses on adapting to the audience and transferring correct information.
- Completing: Involves revision for clarity and readability, as well as distribution of the message.
Plot Summary
The book is structured into several parts, each addressing different aspects of business communication:
Business Communication Foundations:
- Professional Communication: Discusses communication in today's digital, social, and mobile world.
- Collaboration and Interpersonal Communication: Covers team skills and business etiquette.
The Three-Step Writing Process:
- Planning Business Messages: Focuses on recognizing the purpose and audience of the message.
- Writing Business Messages: Emphasizes adapting to the audience and transferring correct information.
- Completing Business Messages: Includes revising for clarity and readability, as well as distributing the message.
Brief Business Messages:
- Crafting Messages for Digital Channels: Addresses communication in digital settings.
- Writing Routine and Positive Messages: Covers routine and positive communication.
- Writing Negative Messages: Focuses on effective communication of negative information.
- Writing Persuasive Messages: Teaches techniques for persuasive communication.
Longer Business Messages:
- Understanding and Planning Reports and Proposals: Covers the planning and execution of longer business messages like reports and proposals.
Critical Reception
While specific reviews are not provided in the search results, the book is widely recognized for its comprehensive coverage of business communication essentials. It is praised for its practical approach, which helps students develop career-enhancing skills in business communication. The dynamic study modules included in the book are designed to help students assess their knowledge application effectively.
Overall, "Business Communication Essentials" is a valuable resource for anyone looking to improve their communication skills in a business setting, offering both theoretical foundations and practical applications.