How to Start Your Own Business

"How to Start Your Own Business" by William D. Putt is a guidebook aimed at individuals interested in starting their own businesses. Here is a comprehensive overview of the book:

Key Themes

1. Business Planning: The book likely covers the essential steps involved in planning a business, including market research, financial planning, and creating a business plan.
2. Entrepreneurial Mindset: It may emphasize the importance of having an entrepreneurial mindset, including risk-taking, innovation, and adaptability.
3. Legal and Financial Aspects: The guide probably delves into the legal and financial aspects of starting a business, such as registering the business, obtaining necessary licenses, and managing finances.
4. Marketing and Sales: It may provide insights into marketing strategies and sales techniques to help new entrepreneurs attract customers and grow their business.

Plot Summary

The book is structured as a practical guide, likely divided into sections that cover various stages of starting a business. It might include chapters on:

• Identifying Business Opportunities: Helping readers identify potential business ideas and opportunities.
• Conducting Market Research: Providing methods for conducting market research to understand the target audience and competition.
• Creating a Business Plan: Outlining the steps to create a comprehensive business plan.
• Securing Funding: Exploring different funding options, including loans, grants, and investors.
• Setting Up Operations: Covering the logistics of setting up a business, including finding a location, hiring employees, and managing operations.

Critical Reception

There is limited critical reception available for this specific book. However, given its publication date (likely 1974) and the topic, it is reasonable to assume that it was well-received by the business community at the time. The book's focus on practical steps and its publication by a reputable organization like the Massachusetts Institute of Technology Alumni Association suggest it was intended to be a reliable resource for aspiring entrepreneurs.

Additional Information

• Publication Details: The book was edited by William D. Putt and published by Linden Publishing Company, Incorporated.
• Availability: The book is available in various formats, including trade paperback, and can be found on platforms like Bonanza.
• HathiTrust Record: There is a record of the book on HathiTrust Digital Library, although it does not provide direct access to the content.

In summary, "How to Start Your Own Business" by William D. Putt is a practical guide aimed at providing aspiring entrepreneurs with the necessary tools and knowledge to start and manage their own businesses. While there is no detailed critical reception available, its publication by a reputable organization and the practical nature of its content suggest it was a valuable resource for its time.