Read This!
Business Writing that Works
By: Robert Gentle
Information overload. Everyone has too much to read. So, what's going to make people read what you write? Simple, clear, commanding writing - that's what. Here's how.
AI Overview
Overview of "Read This!" by Robert Gentle
Key Themes:
- Effective Business Writing Techniques: The book focuses on providing practical techniques for producing clear, concise, and engaging business writing. It aims to help readers improve their communication skills in various business contexts, including letters, emails, reports, memos, websites, business plans, forms, and even graphs.
- Debunking Myths: The book challenges common myths about business writing, such as the use of Times New Roman as the best font or the necessity of starting a letter with "Thank you".
- Reader Engagement: It emphasizes the importance of grabbing and sustaining the reader's attention, producing a user-friendly layout, and drawing attention to key passages.
Plot Summary: The book is structured as a guide to improve business writing skills. It provides a fundamental set of techniques that can be applied across various types of business documents. The content is designed to be straightforward and helpful, aiming to make business writing more effective and engaging. The book covers topics such as layout, font choices, and how to draw attention to critical information without being pompous.
Critical Reception:
- Goodreads: The book has an average rating of 4.05 out of 5 stars based on 20 ratings and 1 review on Goodreads. However, there are no specific community reviews available yet.
- World of Books and Booktopia: The book is available for purchase in used condition from World of Books and as a discounted paperback from Booktopia. The availability and pricing details suggest that the book has been well-received in the market, but specific critical reviews are not provided.
Overall, "Read This!" by Robert Gentle is a practical guide aimed at improving business writing skills by debunking common myths and providing actionable techniques for engaging readers. While detailed critical reviews are limited, the book's popularity and availability suggest it has been well-received by readers and professionals in the field.