Marketing and the Law
Unknown
By: Bruce R. Clarke, Brendan J. Sweeney
This book examines the legal controls imposed on the manufacturing, labelling, packaging, distribution, promotion, pricing and retailing of goods and services. It is ideal for students of marketing, and focuses on the impact of the law on the marketing of products. Adopting the viewpoint of the marketer, the text follows a marketing decisionmaking sequence rather than traditional legal classifications. Whilst dealing with laws which impose controls over the activities of marketers, the book also explains how the law can be used to obtain a competitive advantage in the marketplace. It is generously illustrated with case examples, tables and flow charts and now includes endofchapter questions to test the reader?s understanding of each topic. The WebQuiz accompanying this book is only available to those students whose lecturer has prescribed it for their course.
AI Overview
"Marketing and the Law" by Bruce R. Clarke and Brendan J. Sweeney is a comprehensive textbook that focuses on the legal aspects of marketing. Here is a detailed overview of the book:
Key Themes
Impact of Laws on Marketing: The book explores how various laws influence the marketing of products. It covers a wide range of legal issues that marketers must consider, including consumer protection laws, intellectual property rights, advertising regulations, and data privacy laws.
Practical Application: The text is designed to be practical and applicable for both marketing practitioners and students. It provides real-world examples and case studies to illustrate the legal implications of marketing strategies.
Regulatory Framework: The book delves into the regulatory frameworks that govern marketing practices. This includes discussions on international trade laws, competition laws, and other regulatory bodies that impact marketing activities.
Plot Summary
Given the book's focus on legal aspects, there isn't a traditional narrative plot. Instead, it is structured as a reference guide that covers various legal topics relevant to marketing. The content is organized in a way that makes it easy for readers to understand the legal requirements and challenges associated with different marketing strategies.
Editions
The book has been published in multiple editions, with the first edition released in 1997 by Butterworths. A sixth edition was published in 2020, indicating the book's continued relevance in the field of marketing law.
Critical Reception
While specific reviews are not readily available, the book's continued publication in multiple editions suggests positive reception from the academic and professional communities. It is widely used as a reference text in marketing courses and is considered a valuable resource for practitioners looking to navigate the complex legal landscape of marketing.
Publication Details
- Authors: Bruce R. Clarke and Brendan J. Sweeney
- Publisher: Butterworths (initially), with subsequent editions published by other publishers
- First Edition: 1997
- Sixth Edition: 2020
In summary, "Marketing and the Law" by Bruce R. Clarke and Brendan J. Sweeney is a seminal work that provides a thorough understanding of the legal dimensions of marketing. It is a practical guide that is essential for both students and professionals in the field of marketing.