Cover of Asserting Yourself-Updated Edition

Asserting Yourself-Updated Edition

A Practical Guide For Positive Change

Sharon Anthony Bower Gordon H. Bower
ISBN
9780738209715
Publisher
Da Capo Lifelong Books
Published
2004-10-27
Pages
N/A
Format
BOOK
Language

Description

The classic best-selling step-by-step program for becoming more assertive. Utilizing a number of techniques from behavior-change psychology, speech, communications, and acting, the authors Sharon and Gordon Bower outline an effective assertiveness program to help people improve their self-esteem, articulate their opinions, and develop meaningful relationships. Exercises and examples throughout--including the celebrated DESC scripts (describe, express, specify, consequences)--allow readers to practice the program, adapt it to their own lives, and evaluate their progress. For both personal and professional use, Asserting Yourself is the classic guide to building confidence and taking a stand.

AI Overview

"Asserting Yourself-Updated Edition" by Sharon Anthony Bower and Gordon H. Bower is a practical guide aimed at helping individuals become more assertive. Here is a comprehensive overview of the book:

Key Themes

  • Assertiveness Techniques: The book provides a step-by-step program for improving assertiveness, utilizing techniques from behavior-change psychology, speech, communications, and acting.
  • Self-Esteem and Confidence: It focuses on enhancing self-esteem and building confidence, which are crucial for effective communication and meaningful relationships.
  • Effective Communication: The authors emphasize the importance of articulating opinions clearly and assertively, using methods like the DESC scripts (describe, express, specify, consequences) to practice assertive communication.
  • Personal and Professional Use: The book is designed for both personal and professional use, making it relevant for individuals in various settings.

Plot Summary

The book is structured as a practical guide with exercises and examples throughout. It outlines an effective assertiveness program that includes:

  1. Understanding Assertiveness: The authors define assertiveness and its importance in personal and professional life.
  2. Techniques for Assertiveness: They introduce various techniques such as the DESC scripts, which help individuals describe a situation, express their feelings, specify what they want, and state the consequences of not getting what they want.
  3. Practical Exercises: The book includes numerous exercises and examples that readers can use to practice assertive communication in different contexts.
  4. Adapting to Life Situations: Readers are encouraged to adapt the techniques to their own lives, making the program flexible and applicable to various situations.

Critical Reception

While specific reviews are not provided in the sources, the book is described as a "classic best-selling step-by-step program" and is widely recommended for its practical approach to improving assertiveness. The authors' expertise in psychology and communication adds credibility to the guide.

Authors' Background

  • Sharon Anthony Bower: She is the President of Confidence Training, Inc. and has led communication workshops for major companies like Apple, IBM, and Hewlett-Packard, as well as government agencies.
  • Gordon H. Bower: He is a Professor of Psychology at Stanford University, having received his Ph.D. from Yale. He is a member of the National Academy of Sciences, which underscores his expertise in psychology.

Edition Details

  • Title: Asserting Yourself-Updated Edition
  • Authors: Sharon Anthony Bower and Gordon H. Bower
  • Publisher: Da Capo Press
  • Release Date: October 2004
  • Pages: 256
  • Format: Paperback
  • ISBN: 9780738209715

Overall, "Asserting Yourself-Updated Edition" is a well-regarded guide that offers practical strategies for improving assertiveness, making it a valuable resource for personal and professional development[1][2][4].