MARKETING CONSUMER PRODUCTS

The book "Marketing Consumer Products: Key Influences on Buying, Selling & Market Growth" by Industrial Systems Research provides a detailed examination of the factors influencing the marketing and sales of consumer products. Here is a comprehensive overview of the book:

Key Themes

1. AFORA (Functionality, Operability, Reliability, and Availability)

   • The book emphasizes the importance of these four key selling points in consumer products. It delves into how each of these factors impacts the buying decision and market growth[2].

2. Consumer Product Affordability

   • The study discusses the affordability of consumer products, including how pricing strategies and economic conditions influence consumer purchasing behavior[2].

3. Effective Marketing Methods

   • The book explores various effective marketing methods, including sales techniques and strategies that can enhance market growth[2].

4. Economic, Political, and Sociocultural Influences

   • It examines how broader economic, political, and sociocultural conditions affect the marketing and sales of consumer products[2].

Plot Summary

The book is structured into several chapters that cover the key themes:

1. Introduction

   • An overview of the importance of marketing in consumer products and the scope of the study.

2. Consumer Product Affordability

   • A detailed analysis of how affordability impacts the buying decision and market growth.

3. Consumer Product Functionality

   • The role of functionality in making a product appealing to consumers.

4. Consumer Product Operability

   • How operability (ease of use) influences consumer satisfaction and loyalty.

5. Consumer Product Reliability

   • The significance of reliability in building trust with consumers and driving repeat business.

6. Consumer Product Availability

   • The importance of ensuring that products are readily available to consumers.

7. Effective Marketing Methods

   • Strategies for successful marketing, including sales techniques and promotional methods.

8. Economic, Political & Wider Sociocultural Influences

   • An examination of how external factors like economic conditions, political stability, and sociocultural trends affect consumer behavior and market growth[2].

Critical Reception

While there is no specific critical reception available for this book, the structure and content suggest that it is a comprehensive guide for marketers and business professionals looking to understand the intricacies of marketing consumer products. The emphasis on AFORA and the detailed analysis of various marketing methods indicate that the book provides actionable insights for practitioners in the field.

Availability

The book is available in digital formats from various online retailers, including Rakuten Kobo, Booktopia, and Barnes & Noble[1][3][4].