Developing Mobile Apps
A Guide for the Business Executive
By: Alex Barenboim
In today's fast-paced digital economy, mobile apps have become more than just tools -- they're essential drivers of business success. For non-technical business executives, navigating the world of mobile app development can feel daunting, but understanding its core principles is critical for leading teams, making strategic decisions, and ensuring a return on investment. In Developing Mobile Apps, a comprehensive guide crafted by Mr. Barenboim, a seasoned technology executive with over 25 years of experience, you'll gain the knowledge needed to confidently steer your app development projects toward success. Written specifically for business leaders, this book demystifies the complexities of app development without relying on technical jargon. Drawing from a career managing global teams, launching multi-million-dollar platforms, and delivering apps used by millions of people, Mr. Barenboim bridges the gap between technology and business strategy. With advanced credentials in Computer Science and Business Administration, as well as having held software engineering, organizational leadership, and executive management positions at various firms including IBM, Tyco, Verizon, and Bankrate, Mr. Barenboim brings unparalleled insights into aligning app development with broader business objectives. This book takes you through the entire lifecycle of mobile app creation, from conceptualizing features that resonate with your audience to ensuring seamless design, rigorous testing, and effective post-launch scaling. Along the way, you'll discover actionable strategies to foster collaboration between technical and non-technical teams, use analytics to make informed decisions and balance user experience with business goals. Developing Mobile Apps is a must-read for business executives seeking to unlock the full potential of mobile technologies. Packed with real-world examples, actionable advice, and clear explanations, this guide will empower you to lead with confidence, build impactful digital products, and stay competitive in an increasingly app-driven world. Whether you're launching your first app or looking to refine your digital strategy, this book is your roadmap to success.
AI Overview
Title: "Developing Mobile Apps: A Guide For The Business Executive" by Alex Barenboim
Overview: "Developing Mobile Apps: A Guide For The Business Executive" is a comprehensive guide written by Alex Barenboim, a seasoned technology executive with over 25 years of experience in managing global teams, launching multi-million-dollar platforms, and delivering apps used by millions of people. The book is specifically tailored for non-technical business executives who need to navigate the world of mobile app development to lead their teams effectively and make strategic decisions.
Key Themes:
- Business Strategy and App Development: The book bridges the gap between technology and business strategy, providing insights into aligning app development with broader business objectives.
- Collaboration Between Technical and Non-Technical Teams: It offers actionable strategies to foster collaboration between technical and non-technical teams, which is crucial for successful app development.
- Analytics and Decision Making: The guide uses analytics to help make informed decisions, ensuring that user experience is balanced with business goals.
- Entire Lifecycle of Mobile App Creation: The book covers the entire lifecycle of mobile app creation, from conceptualizing features that resonate with the audience to ensuring seamless design, rigorous testing, and effective post-launch scaling.
Plot Summary: The book takes readers through the process of developing mobile apps, focusing on practical aspects that business executives need to understand. It includes real-world examples and clear explanations to demystify the complexities of app development without relying on technical jargon. The guide is structured to help executives conceptualize features, design apps, test them rigorously, and scale them effectively post-launch. It also emphasizes the importance of collaboration, analytics, and balancing user experience with business objectives.
Critical Reception: While there is no specific critical reception available in the provided sources, the book is described as a "must-read" for business executives seeking to unlock the full potential of mobile technologies. The guide is praised for its actionable advice, clear explanations, and real-world examples, which make it a valuable resource for leading with confidence and building impactful digital products.
Publication Details:
- Format: Paperback and e-book formats are available.
- ISBN-13: 9781300819806.
- Publisher: The exact publisher is not specified in the provided sources.
- Publication Year: 2024.
In summary, "Developing Mobile Apps: A Guide For The Business Executive" by Alex Barenboim is a comprehensive guide designed to empower business executives with the knowledge needed to steer their app development projects toward success. It offers practical insights, real-world examples, and actionable strategies to navigate the complex world of mobile app development.