Market Leader

"Market Leader" is a series of business English course books designed for students of various levels, including intermediate and upper-intermediate. The series is authored by David Cotton, David Falvey, and Simon Kent, among others. Here is a comprehensive overview of the book:

Key Themes

• Business Communication Skills: The primary focus of "Market Leader" is on developing essential business communication skills, such as making presentations, participating in meetings, negotiating, telephoning, and using English in social situations.
• Realistic Business Tasks: The book includes activities and case studies that are linked to realistic business problems or situations, allowing students to practice their language and communication skills in practical contexts.
• Grammar and Vocabulary: The series provides a balance of reading, grammar, vocabulary, discussion points, listening, and writing activities to help students improve their overall proficiency in business English.

Plot Summary

The "Market Leader" series is structured around units that focus on different aspects of international communication. Each unit includes:

• Case Studies: These are based on realistic business scenarios and allow students to use the language and communication skills they have developed while working through the unit.
• Useful Language Boxes: These provide students with the language they need to carry out the realistic business tasks in the book.
• DVD-ROM Supplements: The DVD-ROM supplements the Course Book with additional activities, including videos and discussions that enhance the learning experience.

Critical Reception

• Positive Reviews: The series is highly regarded for its comprehensive approach to teaching business English. It is praised for its flexible and up-to-date materials that reflect today's dynamic business environment.
• Practical Application: Reviewers note that the writing portions in each book are particularly useful for practicing tasks like email writing, reports, and memos, making it an excellent resource for students looking to improve their professional communication skills.

Publication Details

• Intermediate Level: The intermediate level of "Market Leader" was first published in 2007 by Pearson/Longman.
• Upper-Intermediate Level: The upper-intermediate level was also published in 2007 and is known for its balanced approach to reading, grammar, vocabulary, discussion points, listening, and writing activities.

In summary, "Market Leader" is a highly regarded business English course book series that provides students with practical skills and knowledge necessary for success in the business world. Its comprehensive approach, realistic case studies, and supplementary materials make it a valuable resource for both students and professionals looking to improve their business English skills.