How to Get New Business in 90 Days and Keep it Forever
By: Wendy Evans
HOW TO GET NEW BUSINESS IN 90 DAYS (AND KEEP IT FOREVER) is a guide to successful marketing. It details all the marketing skills and techniques that the corporations use to help you increase your market and keep it growing. Wendy Evans - experienced marketing manager, travelled the world researching marketing techniques, compiling case studies and gathering tips of the most effective ways to market your product. It provides simple and effective marketing plans, how to build a broad base, how to understand your clients' personality styles and understand what your clients have in common. How to Get New Business in 90 Days book has been a word-of mouth-success for over 10 years. This book is the 3rd edition with over 35,000 copies sold
AI Overview
"How to Get New Business in 90 Days and Keep It Forever" by Wendy Evans is a practical guide aimed at helping small business owners and entrepreneurs generate new business leads and sustain them over time. Here is a comprehensive overview of the book:
Key Themes
- Marketing Strategies: The book focuses on effective marketing strategies that can be implemented quickly to attract new customers.
- Time-Sensitive Techniques: It emphasizes the importance of acting swiftly to capitalize on opportunities and maintain momentum.
- Long-Term Sustainability: The guide provides tips and techniques to ensure that the new business leads are not just short-term gains but long-term sustainable growth.
- Practical Advice: The book is known for its practical and actionable advice, drawing from the strategies of corporate giants.
Plot Summary
The book is structured to provide a step-by-step approach to achieving new business in a short period. It covers various aspects such as:
- Identifying Target Markets: Understanding the target audience and tailoring marketing efforts accordingly.
- Developing a Marketing Plan: Creating a comprehensive plan that includes both short-term and long-term strategies.
- Implementing Marketing Tactics: Practical tips on how to execute the marketing plan effectively.
- Measuring Success: Methods to track and measure the success of the marketing efforts.
Critical Reception
While specific reviews are not provided in the search results, the book has been a word-of-mouth success for over 10 years, indicating positive reception from readers. It has been praised for its practicality and effectiveness in helping small businesses grow quickly and sustainably.
Editions and Availability
The book has been published in multiple editions, with the third edition being particularly popular. It is available through various online retailers and bookstores, including Marlowe's Books, BookScouter, and Booktopia.
Author's Background
Wendy Evans is an author with a significant body of work, having written 33 books on Goodreads, with "How to Get New Business in 90 Days and Keep It Forever" being one of her most popular titles.