Reputation Matters

"Reputation Matters: A Legal Guide to Risk Management in Corporate Communications" by Peter J. Keel and Norman Lucas is a comprehensive guide aimed at helping businesses manage their reputation effectively. Here is a detailed overview of the book:

Key Themes

1. Risk Management: The book focuses on the legal aspects of managing corporate communications to mitigate risks that could damage a company's reputation.
2. Legal Guide: It provides a legal framework for understanding and addressing potential risks in corporate communications.
3. Reputation Management: The authors emphasize the importance of proactively managing a company's reputation to avoid negative publicity and maintain a positive image.
4. Corporate Communications: The book covers various aspects of corporate communications, including media relations, social media, and internal communications.

Plot Summary

The book does not have a narrative plot but rather a structured guide. It is divided into sections that cover different aspects of corporate communications and risk management. The authors provide practical advice and legal insights to help businesses navigate the complexities of maintaining a positive reputation.

Critical Reception

While there is no detailed critical reception available in the search results, the book is recognized as an essential tool for businesses looking to manage their reputation effectively. The Sydney Institute's event featuring Norman Lucas suggests that the book has been well-received by professionals in the field, as it was considered important enough to be discussed in a public forum.

Additional Information

• Publication Details: The book was published in September 2007 by CCH Australia.
• Authors: Peter J. Keel and Norman Lucas are the authors of the book.
• Format: It is available in paperback format.

Overall, "Reputation Matters" is a valuable resource for businesses seeking to manage their reputation through effective corporate communications and risk management strategies.