企业战略管理（第2版）（21世纪工商管理系列教材）

The book "企业战略管理（第2版）（21世纪工商管理系列教材）" by 陈志军 (Chen Zhijun) and 张雷 (Zhang Lei) is a comprehensive guide to strategic management, part of the "21世纪工商管理系列教材" (21st Century Business Management Series). Here is a detailed overview of the book:

Key Themes

1. 战略管理的任务 (Mission of Strategic Management): The book focuses on the theoretical framework of strategic management, providing detailed explanations of strategic analysis, strategic formulation and choice, and strategic implementation.

2. 战略分析 (Strategic Analysis): It covers various aspects of strategic analysis, including internal and external evaluations, to help readers understand the complexities of strategic management.

3. 战略制定与选择 (Strategic Formulation and Choice): The book delves into the processes of formulating and choosing strategies, incorporating both theoretical perspectives and practical applications.

4. 战略实施 (Strategic Implementation): It discusses the methods and theories for implementing strategies, emphasizing the practicality and operability of the concepts.

5. 中国企业成功的战略管理经验 (Chinese Enterprises' Successful Strategic Management Experiences): The book integrates China's long-term management practices into the theoretical framework, reflecting both domestic and international strategic management theories.

Plot Summary

The book is structured to provide a holistic understanding of strategic management. It begins with an introduction to the mission of strategic management, followed by in-depth discussions on strategic analysis, formulation, and implementation. The authors incorporate various case studies and literature to illustrate the practical applications of these concepts. The second edition includes updates with recent case studies and literature, making the content more contemporary and relevant.

Critical Reception

While specific reviews are not provided in the sources, the book's comprehensive approach and integration of both theoretical and practical aspects suggest it would be well-received by both academic and professional audiences. The inclusion of practical teaching materials and real-world case studies indicates that the book is designed to be both informative and engaging. The updates in the second edition, such as the addition of explanations for potentially ambiguous concepts like the internal-external evaluation matrix, further enhance its usability and accuracy.

Additional Information

• ISBN: 9787300279077
• Publisher: China People's University Press
• Pages: 316
• Publication Date: April 1, 2020
• Price: Approximately ¥28.78 (new edition) and ¥48 (used edition)

Overall, "企业战略管理（第2版）（21世纪工商管理系列教材）" by 陈志军 and 张雷 is a valuable resource for those seeking a comprehensive understanding of strategic management, blending theoretical foundations with practical applications.